Today marks a pivotal step in APUR’s evolution. With over 30 years of expertise in creative urban planning, the firm unveils a new visual identity and a completely revamped website, two pillars of a strategic repositioning initiated in recent months. This transformation aims to more accurately reflect what APUR is: a human-centered, innovative, creative, and resolutely forward-looking firm.
A visual identity that expresses our essence
The result of extensive reflection and design work, our new identity draws from the very foundations of our practice. The completely redesigned logo, in particular, is inspired by cadastral plans and urban planning codes, featuring fluid and rounded shapes that evoke precision, creativity, and harmony between people and territory.
The color palette combines natural and urban tones — deep green, sand, structured blue, rich black — to symbolize the balance between urbanity, nature, and the living environments we help shape.
A modernized website for an optimal user experience
As an extension of this new identity, APUR is unveiling a website redesigned from A to Z. Clearer, more intuitive, and more immersive, it reflects the diversity of our expertise and the richness of our projects. This redesign is part of a vast strategic initiative launched in 2025, which included a complete update of our communication tools and brand positioning.
The new site offers simplified navigation, better showcasing of our achievements, and optimized access to our expertise.
The arrival of a new shareholder: a structuring step
This visual and digital transformation coincides with a major milestone in the firm’s history: the arrival of Guillaume Gilbert as a new shareholder. An urban planner and Vice-President, Guillaume has been part of APUR for over 11 years, during which he has made a decisive contribution to the firm’s development, influence, and strategic evolution.
His deep commitment, vision, and keen understanding of urban planning and organizational issues make him a key player in our continued growth. His accession to shareholding marks a natural continuity in our evolution and strengthens the solidity of our governance.
An evolution true to our values
Through these changes, APUR reaffirms its deep conviction: to create sustainable, sensitive, and human-centered living environments, where every planning action contributes to improving the daily lives of communities and the people within them. Our new brand image embodies this rigorous, creative, and bold vision, and echoes the culture of collaboration and excellence that drives our firm.